It seems people are always rushing to say that “print is dead”. Thanks to the Internet and social media sites, the top brands around the world digitally deliver their message to consumers. Print marketing is still a vital way for top brands to reach their fans as well as expose their services or products to new customers.
Here are five print marketing trends top brands are using to great success:
- Print Newsletters – Consumers receive so much email on a daily basis that businesses need to find a way to cut through the clutter. A print newsletter that is mailed to customers on a regular basis delivers the marketing message to the hands of consumers and is a tangible corporate communications strategy.
- Niche Publications – Instead of casting a wide net that might not reach the intended audience, top brands are taking advantage of print marketing trends such as niche publications to reach a specific, highly segmented audience.
- Augmented Print – Print and digital can be combined to create eye-catching marketing campaigns that give top brands the chance to create a virtual shop window on their printed marketing materials.
- Personalized Print Materials – While personalized materials are quite common when it comes to digital printing, many top brands are increasing the personalization of their printed materials to tailor their branding messages to subscribers as well as specific customer names at businesses instead of sending it to a generic title like “Financial Officer” at a company.
- Paper Innovations – Advances and innovations in the print industry are allowing top brands to be creative in their use of printed paper materials. Some of the most popular examples include 3D shapes, foil and varnish finishes, as well as interesting textures. These innovative print techniques create a memorable impression that makes customers want to keep their printed marketing materials to show others.
Print Marketing Materials Popular Brands Are Utilizing
Popular brands use these print marketing materials to make an impact:
- Vinyl wraps – Vinyl wraps bring blank walls to life no matter the shape of the space. These can provide creative images ranging from subdued to eye-catching.
- Safe open spaces – Instead of feeling trapped in an office with white walls and a giant wooden door, glass doors and open office spaces are the new trend. Safety decals are a low-key way to keep people from bumping into glass walls and doors.
- Minimalism – The days of logos that were complex to the point that they had too much detail are over. The current trend in print marketing materials is signs that are simple and to the point when delivering a marketing message.
- Mixed media – Vinyl printed material, combined with a logo, gathers attention from consumers thanks to the combination of materials and mediums to create a singular branding statement.
Custom Printing Services When Quality Matters
No matter what type of print marketing materials a company wants to use, quality printing is necessary to create a print marketing solution that stands out from the crowd. There are no “cookie-cutter” solutions when it comes to marketing and branding a business through the use of print marketing. Custom printing services address the singular needs of each business and craft an individual solution that delivers the intended marketing message while also keeping the business top of mind to consumers looking to utilize the products or services of the company.
Discover which print marketing trend will deliver the desired results for your business when you contact our experienced team today.
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